SHI'ZEN REBRAND

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About:

Hired by a local upcoming spa to build and rebrand. Worked with a team as lead designer and art director. 

 

The client expressed that they wanted their brand to communicate class but still keeping things natural and organic within their budget.

Process:

The logo was a joint effort between myself and another designer. We took influence from natural shapes such as leaves or raindrops then we added an element of a cycle. A lot of Shi'Zens treatments are flow and circulation so we thought it was important to express that in the logo.

As for colour, I thought that the deep greens would contrast nicely with the wooden accents my client had around the spa whilst still maintaining the class and organic feel that they had requested. The touch of gold is also used not only in the logo but in accents around the spa as well.

This is an ongoing project as treatments are always changing with the seasons. Most of the work I do for Shi'Zen now is artworking and updating existing designs.

 © 2020 by Shana Hackman | Sweetarcade

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