The word 'Masaya' means happy in Tagalog (Filipino) and in turn Masaya Beauty is a brand that celebrates the beauty of all women. I worked with a beauty therapist to rebrand her business to create a look that communicated her message better.
I didn't know much about the beauty industry and had to learn about processes such as microblanding and eyelash extensions. The minimal aesthetic was inspired by the motions that beauty therapist used during her sessions.
She spoke of enhancing beauty rather than creating it. An organic approach only seemed natural. I chose a warm colour palette and created minimal illustrations and patterns for her to use across promotion such as leaflets, menus and stationary.